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F1 Custom Merch - An Aryton Senna vintage f1 helmet pin badge, a Bruce McLaren long service award badge, and McLaren's Fearlessly Forward branding enamel pin.

Making F1 Merch to Dominate the Grid

Throughout our 10+ years of creating custom merch, we have collaborated with some of the world's most prominent organizations and talented designers. 

One of the most compelling industries we've had the opportunity to work in is the high-octane world of Formula 1. 

Whether working with F1 teams directly or independent artists inspired by the sport, we always find it exciting to create these motorsport-inspired products.

McLaren F1 Merch

The mighty McLaren began life in F1 in 1966, and they've achieved incredible success with 12 World Driver Championships, 8 Constructor Championships, and 183 race wins. We've been fortunate to work with this iconic Formula 1 team to create their merch.

It's been a privilege to help McLaren produce their internal brand and recognition pin badges. Their "Speedy Kiwi" Bruce McLaren long service awards, "Fearlessly Forward" branding badges, and famous McLaren swoosh pins are superb examples of the Formula 1 merchandise we've manufactured.

We use Pantone matching to ensure the team's colors are accurately represented in every pin badge they order.

Farewell Fernando

In 2018, two-time world champ Fernando Alonso called time on his legendary Formula 1 career, during which he had established himself as one of the all-time greats and a driver known for his craftiness on and off the track. 

Alonso's (supposed) final seat in F1 came in the MCL33 Papaya following his return to the team after his single-year stint in 2007. To honor their driver, McLaren asked us to create "Hasta Luego Fernando" pin badges and backing cards, which they used to celebrate Alonso's career and contributions to the team.

Of course, Fernando came out of retirement just two years later to rejoin Renault (rebranded as Alpine), the team with whom he won two world driver championships. 

But maybe his return to F1 makes these hard enamel pins even more collectable?

Backing cards let you create a bigger picture for your enamel pins. Use them to enhance your design, add business & contact details, or, as McLaren did, to commemorate and congratulate achievements and accomplishments.

Hommage Badges & Vintage Formula 1 Merch

Some of our petrol-headed clients use their design talents (or utilise our talents and free design service) to create badges and keyrings to pay tribute to their favourite drivers and recreate vintage F1 merch.

Making F1 Merch to Dominate the Grid

It's no secret that Ayrton Senna is the racing hero of a certain Lewis Hamilton. The eight-time world champion (you heard us right, eight!) has become an honourary Brazilian thanks to the Senna-Hamilton connection, which makes these lapel pins the perfect partners.

Our client used our screen printing option to add the sponsor logos to Senna's helmet, which would have been impossible to recreate in enamel.

F1 Keyrings - Helmets & Tracks

Formula 1 keychains are an excellent product for race fans and motorsport fanatics to show support for drivers and commemorate visits to tracks and Grand Prix events.

Remembering the greats like Senna, Schumacher, Lauda, and Mansell is one way to create custom merch. However, supporting current drivers like Lando Norris & Charles Leclerc with custom F1 merch can be lucrative for online shops and motorsport stores.

Make Your Own Motorsport Merch

Follow in the Pirelli marks of McLaren and other F1 enthusiasts by sending us your ideas to make motorsport merch to represent your favorite drivers, promote your racing team, or honor the greatest racers in history.

Our in-house design team stands on the top step of the podium in terms of expertise and industry knowledge. To paraphrase the late, great Graham Hill, "We're artists, the enamel is our canvas, our client's designs are our brush."

Contact us today with your ideas, and it'll be lights out and away we go!

Made by Cooper
February 26 2024

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