Breweries are more than a commercial business, that over the years have served us proud. They are much loved brands with loyal enthusiasts, supporting traditional beers to new product launches. If you are a brewery, no matter how big or small, targeting your audience is an important factor within any organization. Recognition goes beyond ticking the taste bud boxes, and connecting with your customer being number one.
Check out some ways distilleries and breweries have introduced custom merchandise into their marketing mix.
Gin to Pins:
We have had the privilege of making custom products for brands such as Boxer Gin, Foxhole Gin and Royal Fox Gin to name a few. If you are a new business or launching a new collection, branding with pin badges can enhance your brand identity and make you visible to a larger audience. As well as using custom pins to display your logo, graphics or signature colour, they can also be used for promotional purposes to give to exclusive members, ambassadors or public relations. Maybe you are hosting a special event as a way to connect with your clients such as a taster session? Add the items in goodie bags or wear proudly on your lapel.
If you are a Drinks Club host or run a Drink Subscription service, your members may receive limited edition happy mail on a monthly or quarterly bases. One thing to get them in the spirit is a delivery filled with tipples and treats, and adding a personal touch can go a long way. Why not add backing cards to your pin or patch order? Placing your unique product on a fun themed backing card gives you the chance to get creative. Introduce a unique hashtag that your audience can use to snap, tag and share the love as well as your social handles and more. Drink Clubs and Subscriptions are also popular right now with the current climate. Your clients may be missing your product at their local bars so providing a personal experience they can enjoy at home may boost your boozy business.
House of Negroni:
We recently worked with House of Negroni to bring their logo to life in a high quality, premium pin badge. House of Negroni pride themselves on luxury and they do not fall behind when it comes to attention to detail. Using the businesses logo and slogan we created pin badges to be proud of with an excellent finish. If you are looking for ways to expand your merchandise beyond the bottle, then show off your business in alternative ways. Create a collection of merchandise such as patches, socks and coins holding a level of sophistication being made to the highest standard.